Into stores, sites, theatres or tears. And if we don’t, we’re not doing our job.
No, that’s not a typo, you read it right. What allows us to move people more effectively more than anybody else in the market isn’t about what we bring to the table, it’s about what we don’t. We don’t employ a single human being who doesn’t directly impact the work. We don’t waste money on on unnecessary overhead. We don’t fool around with quadruple bids. And we certainly don’t spend months on disintegrated strategy. Which means what we leave out turns into much better output for the people paying us.